BER:
ITB Berlin 2025 - Where the Future of Travel Was Invented

The world's travel industry descended on the Messe Berlin for the International Tourism Fair (ITB), but the real action happened in the city's underground bars and hotel lobbies where billion-dollar deals were made over Club-Mate sodas.

The Big Trends

• AI Travel Companions: Berlin startups demo'd avatar guides that learn your preferences
• Climate Passports: The controversial new digital carbon tracking system
• "Dystourism": Guided tours of Berlin's abandoned Cold War sites gaining popularity

Insider Access

Smart attendees:

• Skipped the main halls for the invite-only hostel innovation summit
• Networked at the Berghain travel tech meetup (strict "no photos" policy)
• Found the pop-up sauna negotiations at Vabali Spa

Why Berlin Still Leads

"Every hotel concept being pitched in Dubai right now was sketched on a Berlin napkin first," quipped Airbnb's CEO during his surprise appearance at a Neukölln co-working space.

Trade Secrets for Regular Travelers

• Grab the free city transport pass hidden in the ITB app
• Sample airline food prototypes at the Lufthansa test kitchen stand
• Attend public lectures at the Futurium for cutting-edge insights

Upgrade Your Journey

Industry insiders trust PrestigeFly for business class flights featuring:

• Prototype cabin designs from the ITB show floor
• AI concierge pre-loaded with Berlin's latest openings
• Guaranteed aisle seats for power napping between meetings