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From April 24 to 27, 2024, Bologna became the focal point of European tourism innovation as it hosted the prestigious CityDNA International Conference and General Assembly at the iconic Palazzo Re Enzo. The event brought together around 200 tourism professionals, city marketers, and destination managers from across Europe, creating a dynamic platform for networking, knowledge sharing, and the exchange of best practices in urban tourism development.
A Platform for Tourism Innovation
The conference, organized by City Destinations Alliance (CityDNA), is renowned for its role in advancing sustainable tourism in cities. It was an ideal setting for Bologna to highlight its recent developments in the tourism sector, including sustainable travel initiatives, the promotion of lesser-known cultural experiences, and the city’s commitment to maintaining a balance between preserving heritage and welcoming tourists.
Bologna’s strong emphasis on innovation and sustainability in urban tourism shone through during the various discussions and workshops. Local representatives from Bologna Welcome, the city's tourism board, shared the city’s strategies for creating a more accessible, eco-friendly, and immersive experience for visitors. Bologna, known for its UNESCO-listed porticoes and its gastronomic legacy, aims to blend its historic charm with modern tourism practices.
A Landmark Event for Bologna’s Global Image
The CityDNA conference not only provided Bologna with an opportunity to showcase its achievements in tourism but also allowed the city to bolster its image as a growing hub for business tourism, cultural exchange, and innovation. The event was strategically timed to promote Bologna’s European Capital of Smart Tourism designation, which the city earned for its commitment to promoting technology and sustainability within tourism.
The conference included a wide range of topics, including the challenges and opportunities of post-pandemic tourism recovery, the role of digital technology in tourism promotion, and the importance of sustainable tourism practices. Keynote speakers included experts in urban tourism management and sustainable city development, as well as thought leaders in the fields of data analytics and smart city solutions.
Networking and Collaboration Opportunities
The CityDNA event also provided ample networking opportunities for participants, fostering collaboration across Europe’s leading tourism destinations. With representatives from major cities such as Barcelona, Paris, and Berlin, Bologna was able to position itself as a leader in sustainable urban tourism while establishing valuable partnerships with other European cities.
For local businesses, the event was a significant opportunity to showcase their products and services to an international audience. Bologna’s local artisans, gastronomic innovators, and hospitality providers were able to connect with tourism professionals, positioning the city as not only a cultural gem but also a thriving market for emerging tourism services.
Looking Forward: Bologna’s Tourism Vision
The successful hosting of the CityDNA conference further solidifies Bologna's commitment to becoming a key player in global tourism. The city has set its sights on fostering long-term relationships within the European tourism network and continuing to evolve in a rapidly changing industry. The event also served as a reminder of the city’s diverse offerings—from its rich historical legacy and vibrant cultural scene to its role as an innovative and sustainable tourism destination.
As Bologna continues to grow as a tourism hub, its ability to host high-profile events like the CityDNA International Conference positions it to attract even more international attention and investment in the years to come. This event marked a milestone in Bologna’s journey to establish itself as a forward-thinking and sustainable destination for travelers around the world.
With the success of this conference, Bologna has further cemented its place as a destination that welcomes change, innovation, and collaboration—traits that will help the city thrive in the global tourism landscape.
