The first snowflakes of February dust the Quadrilatero della Moda like powdered sugar on a panettone. But inside Milan's hallowed fashion houses, the temperature is rising. The Fall/Winter 2025 collections are about to debut, and the city is bracing for six days where the streets become runways and every café transforms into an impromptu showroom.
This season promises more drama than a Verdi opera:
- Versace goes Arctic with a show at the abandoned Baggio Ice Factory featuring real snow machines and fur-clad models
- Prada's "Ugly Chic" collection will debut in a former psychiatric hospital turned art space
- Dolce & Gabbana takes over the Galleria Vittorio Emanuele II for a midnight catwalk under the glass dome
- Emerging label AVAVAV stages their show in a moving tram along Line 1
The street style scene reaches new heights of absurdity (literally) as influencers sport:
- Heel-less boots from the Gucci x NASA collaboration
- LED-embedded faux fur that changes color with body temperature
- "Bread bags" - the latest accessory trend straight from Milan's best bakeries
Behind the seams:
- Over 300,000 espresso shots will be consumed by show crews
- The Armani Hotel's famous "Model's Breakfast" now includes CBD-infused brioche
- A secret after-hours club in the Navigli district only admits guests wearing head-to-toe black
"Milan in February: Where the hemlines are low but the drama is high." - Vogue Italia